The Art of True Value: What to consider when it comes to Event, Wedding, and Creative Entrepreneur Pricing.

Imagine there are three cooks, each given the exact same ingredients to prepare a meal. One may create a meal that’s ok, another’s dish is completely awful, but the last one is spectacular. They created a culinary masterpiece that dazzles all of your senses. The ingredients are the same, but the result is worlds apart. Why? Because they knew how to bring out the best flavors, manage cooking temperatures, balance the elements, and put things together in perfect order so they could finish and present the dish in a way that’s as beautiful as it is delicious. That last cook’s years of experience, creative flair, and refined techniques.

Vivid Expressions' Open House catered by The Twisted Fork — Vivid Expressions' open house catered by The Twisted Fork

When it comes to evaluating the cost of goods and services, it’s easy to get caught up in the tangible—how much the materials cost, the time spent, or the physical product you receive. But here’s the thing: the real value lies not just in the materials themselves, but in the creativity, techniques, and skills that transform those raw materials into something exceptional.

Vivid Expressions' Floral Designer refluxing a rose

This same principle applies to any creative service. Anyone can drop flowers into a vase, but it takes a true floral designer to craft an arrangement that’s polished, elegant, and breathtakingly beautiful. The designer understands not only how to choose the right blooms but how to care for the flowers so they’ll last longer, the best techniques for cutting them, the materials for creating structure, incorporating the principles of design, and how to arrange them to enhance their natural beauty, create harmony between colors, and evoke the desired mood.

Vivid Expressions photo by Fresh Look Photography — Vivid Expressions Floral Designs

The shift in understanding comes when you start to see that the quality of the end product isn’t just about the materials used—it’s about the expertise behind them. Whether it’s a wedding bouquet, an event space, or a custom piece of art, the magic happens in the hands of someone who has honed their craft. Their creativity allows them to envision what others might overlook, their techniques ensure precision and consistency, and their skills bring it all together in a way that delivers not just a product, but an experience.

So, when you’re considering the cost of a service, don’t just think about what you’re getting—think about how it’s being made. The real value lies in the creativity, techniques, and skills of the provider, which are what truly elevate the final result. Investing in this expertise means investing in quality, uniqueness, and a product that is far greater than the sum of its parts.

In the end, it’s not just about paying for a product; it’s about appreciating the artistry and mastery that turns simple materials into something extraordinary. And that, without a doubt, is worth every penny.