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Planner, Coordinator, Designer: Which Do You Really Need for Your Event?
Planning a wedding or event is an exciting adventure, but it can quickly become overwhelming when you realize just how many details go into creating a truly memorable experience. One of the most common questions we hear is:
“What’s the difference between a planner, a coordinator, and a designer? And which one do I need?”
Each plays a unique role in transforming ideas into reality with artistry, precision, and flair.
Here's A Breakdown Of The Roles:
Wedding & Event Planner:
Planners head up the overall development of your event plan. I like to say they are the "Project Manager" for your wedding or event but you are "the Boss". They oversee contracts, payments, logistics, manage vendors, create timelines, and ensure everything runs smoothly from start to finish. Planners focus on managing the big picture but also handle those nitty-gritty details that make your event stress-free. Depending on the size, complexity, and special needs of the event, the number of hours can vary but can range from 80 to 400 hours.
(Day-of) Coordinator:
When most people think of a Coordinator they think “Day of” but the truth is, that title is extremely misleading. In fact, most industry experts would argue that there's no such thing. You see, these professionals step in further out from your event date (typically starting 4 to 6 weeks in advance) to oversee the review and execution of the overall event plan. They are "behind-the-scenes" orchestrators who ensure that your plans are carried out as intended, allowing you to relax and enjoy your special day. You can expect your Coordinator to dedicate a minimum of 25 hours to your event in addition to the day.
*Note, this may (or may not) include rehearsal management time for weddings
Event Designer:
Although planning and strategy still play a major part, a designer's focus is on the creative heart of your celebration—transforming ideas into reality with artistry, precision, and flair. The designer is the artist, architect, and interior designer of the event world. They specialize in the look, feel, and overall atmosphere of your celebration and are primarily concerned with the logistics or schedules of timely design production and installation. Designers use their creative talents, knowledge of art and design, products and resource insights, and a structured approach to turn your vision into a living, breathing masterpiece. Depending on the type of Event Desgner service (see below), designers can offer services ranging from hourly consulting options to 40+ hours of design production.
The truth is, each role serves a unique purpose, but today we want to shine a spotlight on the unsung hero of extraordinary events—the Event Designer—and show you why their role is indispensable for bringing your vision to life.
Why Work With An Event Designer?
Imagine this: you have a desired look and feel for your wedding—a romantic garden celebration with lush florals, soft lighting, and timeless elegance. But maybe you don't have a clear vision. You're thinking,
"How do I bring my ideas (or the images from my Pinterest board) to life?"
This is where an Event Designer comes in.
Creative Talent Meets Strategic Planning
Event designers are not just decorators; they are artists who use design principles—like color harmony, balance, and texture—to craft a cohesive and immersive experience. They ensure every detail, from the floral arrangements to the table settings, works together to tell your unique story.
Art-Integration: Turning Ideas into Art
At Vivid Expressions LLC, we use a one-of-a-kind art-integration approach that combines creativity and technical skill. Whether it’s designing custom installations, incorporating hand-painted signage, or curating a theme that feels deeply personal, our process ensures your event feels like a true work of art.
Solving Common Challenges
Here are a few struggles we’ve helped our clients overcome:
Feeling Overwhelmed by Choices: With endless options for decor, flowers, and themes, decision fatigue is real. We simplify the process by curating personalized recommendations that fit your vision.
Inconsistent Aesthetics: Sometimes, DIY elements or misaligned vendor contributions create a disjointed look. Designers act as the glue, ensuring every piece fits the big picture.
Budget vs. Vision Conflicts: We’re skilled at prioritizing impactful design elements that maximize your budget while staying true to your style.
Services Offered by Event Designers
Event designers offer a wide range of services to meet your specific needs. Here’s what you can expect:
Custom Event Design: From initial concept to final execution, designers craft a cohesive look tailored to you.
Concept Sketches: Visual guides that help you see your event before it comes to life.
Floral Design: Gorgeous arrangements that complement the theme and mood of your event.
Tablescapes & Styling: Expertly designed settings that make your tables a focal point.
Installations: Unique design features like floral arches, chandeliers, and more.
Full-Service Coordination with Planners: Many designers work hand-in-hand with planners to seamlessly integrate your vision into the event’s logistics.
Why Vivid Expressions Can Help?
At Vivid Expressions LLC, we specialize in art-inspired event design that transforms ideas into unforgettable experiences. With over 18 years of creative expertise, we don’t just create beautiful events—we craft immersive celebrations that leave lasting impressions. Our signature TLC Design Framework ensures every event is a harmonious blend of theme, style language, and color.
Whether you need custom florals, design consulting, or hands-on creative workshops, we’re here to bring your dream event to life with artistry, precision, and heart.
Ready to Design Your Dream Event?
Let’s turn your vision into a masterpiece! Whether you’re an event enthusiast, aspiring designer, or seasoned pro looking to elevate your skills, we have the perfect opportunity for you.
Join us on March 4th, 2025, for an exclusive hands-on sketch and floral design full-day workshop at the Town Point Club in Norfolk. This immersive experience includes:
An Intro to Event Design: Learn the fundamentals of artistic design principles and creativity coaching to transform dreams into reality.
Design Sketching Practice: Hone your skills with guided exercises to bring your ideas to life on paper.
Hands-On Floral Design: Create and take home your own fresh floral arrangement while mastering key techniques.
Networking and Lunch: Enjoy a catered lunch while connecting with like-minded creatives.
Looking for something extra? Our VIP Passes include a special tool kit, personalized coaching, and more for an even deeper dive into the world of professional event design.
Seats are limited for this intensive, inspiring, and encouraging experience. Don’t wait—secure your spot today and take the first step toward elevating your event design services.
Have questions?
Your creative journey starts here! Let’s turn your vision into a masterpiece! Contact us today to learn more about our design services or schedule a consultation. With Vivid Expressions LLC, your event will be nothing short of extraordinary.
Visit www.vividexpressions.com to start your creative journey.
Your dream event awaits!
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