Discouragement, Overwhelm, and "The Creative Process".

Imagine this, it's late at night. You're settling down in a warm, cozy bed.  The lights are low, phone in hand and You're scrolling through social media. You see post after post of striking, impressive, compelling, amazing posts.  You find yourself comparing the work you've done to the work and achievements of other people - especially people you're following. Often times people you admire and you begin to second guess yourself. Even the pride in the work that you may have just posted, that you were so proud of a few minutes ago may fade when you see the work of someone you admire.

Sound familiar?  If it does you're not alone. 

Here's what we should remember. Social Media gives the illusion that creativity always comes easily to creatives. It removes and disconnects us from the creative process by primarily showing the final results with occasional highlights of a few steps, simple time-lapsed or snippets of the production condensed into a one-minute reel or TikTok.  

The truth is, most creatives, makers, artists, designers, etc. know this feeling well - too well.  The truth is creativity doesn't always flow as easily as it may seem to for others.  At times inspiration strikes and we're on fire.  And other times you're challenged. Because, for many reasons, no one likes to admit or show their struggle. This is when you need to remind yourself that creativity isn't just random talent or instinct, it's a process. I can't tell you how many times I've been elbow-deep in the midst of a project and had to tell myself, "Trust the Process".  

So let's talk about the creative process. From gathering information to brainstorming and other systematic problem-solving creative steps that shift you out of feeling creatively blocked, not good enough, overwhelmed, stuck, or discouragement to inspired, confident, and unstoppably creative.

What is the Creative Process?

The creative process is a structured yet flexible framework that guides ideas from conception to completion. It’s the roadmap that turns inspiration into tangible outcomes. While creativity often seems spontaneous, it follows a repeatable pattern that helps navigate through moments of doubt, uncertainty, or creative block. This process allows individuals to move beyond discouragement and regain confidence in their work.

How is the Creative Process Used?

The creative process is used in nearly every field—art, design, business, problem-solving, writing, and even science. Whether you're designing a wedding centerpiece, painting a live event, crafting a business proposal, or brainstorming marketing strategies, the creative process provides a pathway to achieving innovative and effective results. For example:

• Event Design: 

  A wedding designer conceptualizes a theme, gathers inspiration, sketches layouts, and refines ideas before executing the final setup.

• Entrepreneurship: 

  A business owner identifies a challenge, researches market trends, tests different approaches, and refines their strategy before launching a service or product.

• Artistic Work:

  An artist begins with a rough sketch, explores color schemes, makes adjustments, and layers details to complete a final masterpiece.

The 5 Stages of the Creative Process

1. Research and Discovery – Gathering Foundational Information:

    The first stage, Research and Discovery, is where it all begins. This phase involves gathering information, studying market trends, analyzing competitors, and understanding your target audience.

   
   

   For example, if you’re developing a new advertising campaign, this stage might include reviewing previous successful campaigns, customer feedback, and the current market landscape. Laying this groundwork ensures a strong foundation for the creative journey.

   
   

2. Brainstorming and Ideation – Generating Diverse Ideas:

   Once the groundwork is laid, it’s time for Brainstorming and Ideation. This is the stage of free-thinking and idea generation. Use exercises like mind mapping or team workshops to explore diverse perspectives.

   
   

   An example might be generating a wide array of advertising slogans or visuals that capture the essence of your desired campaign impact. Creativity flows best when possibilities are explored without immediate judgment or limitation.

   
   

3. Concept Development – Refining Ideas into Concepts Concept Development focuses on selecting the best ideas and refining them into clear, workable solutions. This step often involves creating prototypes, sketches, drafts, or models.

   
   

   For instance, in event design, this could mean moving from a general theme to a concrete visual representation, selecting materials, colors, and structural elements to bring the concept to life.

   
   

4. Execution – Implementing Creative Ideas into Tangible Projects:

    Now comes the exciting part: Execution. This is when ideas transform into reality.

   
   

   Whether it’s designing a floral installation, launching a marketing campaign, or developing a brand identity, this phase requires precision and attention to detail. It’s the culmination of research, ideation, and refinement.

   
   

5. Evaluation – Assessing and Analyzing Outcomes:

   After execution, it’s essential to assess the success of the project. The Evaluation phase involves analyzing what worked, what didn’t, and gathering feedback for future improvements.

   
   

   For example, after an event setup, a designer may review client feedback, examine logistical challenges, and refine their approach for future projects. This stage ensures continuous growth and improvement in creative work.

Advantages of the Creative Process

• Provides Structure: 

  It helps prevent overwhelm by breaking creativity into manageable steps.

• Encourages Problem-Solving: 

  Instead of being stuck in discouragement, it allows creatives to methodically work through challenges.

• Boosts Confidence: 

  Knowing that creativity follows a process reassures individuals that struggles are part of the journey, not an indication of failure.

• Enhances Productivity: 

  With a structured approach, projects are completed more efficiently without unnecessary frustration.

  
  

• Fosters Innovation: 

  Following a process allows creatives to experiment, iterate, and develop new solutions without fear of imperfection.

Benefits of Using the Creative Process

By embracing the creative process, individuals:

• Reduce stress and self-doubt, understanding that struggle is part of the journey.

• Develop resilience, learn how to move past discouragement, and continue creating.

• Improve their ability to generate fresh ideas and solutions through structured ideation.

• Gain confidence in their creative abilities, trusting that great work takes time and refinement.

• Experience greater fulfillment, as they see their vision successfully come to life.

So next time you feel stuck, creatively blocked, not good enough, overwhelmed, or discouraged, remember to tell yourself, "Trust the process". Creativity isn’t just talent or luck—it’s a journey with defined steps. By understanding and applying the creative process, you empower yourself to push through challenges and create work that truly reflects your vision and passion.

If you’re looking for guidance, support, and a customized approach to mastering your creative journey, Vivid Expressions LLC’s creative coaching programs are designed to help. Whether you're an entrepreneur, an artist, a planner, or simply someone striving to bring more creativity into your life, our coaching programs provide expert guidance, accountability, and actionable strategies tailored to your needs.

Join our creative coaching programs today and take the next step in refining your skills, building confidence, and achieving your vision with clarity and purpose. Let’s bring your creative aspirations to life together!