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Love event design but not sure how ceremony florals and installations truly come together?
In just one day, you'll gain hands-on experience designing ceremony florals and installations, while exploring the design thinking and creative strategies behind breathtaking event environments.
Perfect for beginners and emerging designers, no advanced floral experience required.
Art of Atmosphere
March 24, 2026
Town Point Club
Norfolk, Virginia
(Registrations closes March 18)
Discover how to create in a way that stops you from second-guessing your ideas, stands out, and confidently catches the eye of higher-level event opportunities.
​In This One-Day Experience, You’ll:
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Learn artistic design principles used to transform ceremony and event spaces
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Create ceremony florals and design elements using fresh materials
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Participate in a collaborative large-scale ceremony installation
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Gain real hands-on experience designing in a luxury venue
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Connect with fellow creatives and industry professionals
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Receive professional headshots and portfolio photos
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By The End of This Workshop You’ll
✔ Understand how to design a ceremony concept from start to finish
✔ Gain hands-on experience creating installations and floral elements
✔ Walk away with professional images of your work
✔ Build connections with other creatives in the event industry
✔ Leave with the confidence to start offering ceremony design to clients
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INSIGHTS & TECHNIQUES
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LUNCH & COACHING
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DESIGN INSTALLATION
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BRAND PHOTOS
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"The workshop was EXCELLENT! There was an abundance of information, tips , supplies and flowers for crafting our own floral arrangements with expert coaching and continuous encouragement . The lunch was delicious and we enjoyed learning from each other. Would highly recommend Janel's friendly and caring helpfulness for everyone."
- Melody A.
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Use code "CREATE100" to unlock $100 towards exclusive workshop access.
Transform Spaces. Inspire Moments.
Every event tells a story — and the atmosphere sets the tone. In this immersive, hands-on workshop, you’ll learn how to bring a ceremony or reception space to life through intentional floral design, artistic principles, and creative strategies that leave a lasting impression.
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Whether you’re a wedding or event professional, a creative entrepreneur, or simply a floral design enthusiast, you’ll walk away with skills, confidence, and inspiration you can put into action immediately.
Use code "CREATE100" to unlock $100 towards exclusive workshop access.
The
Town Point Club
The Town Point Norfolk is a unique venue where diverse, influential members of our Hampton Roads community come together.
Don’t Just Design Events — Design Experiences
Your clients and guests may forget the menu or the playlist — but they’ll never forget how a space made them feel. Join us for a transformative day where you’ll learn the art and science of designing unforgettable atmospheres — and take your creative skills to the next level.
Your Workshop Guide
& Creative Coach
Leading The Art of Atmosphere: Ceremony & Room Design – Hands-on Floral & Creative Workshop is Janel Keen, Founder and Creative Director of Vivid Expressions LLC. Janel has designed breathtaking event designs, floral installations, and atmospheres for venues such as Norfolk Waterside and The Chrysler Museum of Art, as well as countless weddings, galas, and special events.
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With over two decades of expertise blending floral artistry, spatial design, and creative coaching, Janel brings a unique perspective to help you master the art of transforming spaces into unforgettable experiences. Her warm, approachable teaching style ensures you’ll not only learn techniques but also build the creative confidence to apply them in your own work.
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This immersive experience will take place in the beautiful Town Point Club, where you’ll have the chance to work hands-on in an inspiring, upscale setting perfect for collaboration and creativity.
